6/27/18-WHO’S RESPONSIBLE FOR SALES AT A VENUE?

                *I hear a lot of venue managers and owner complain about the lack of sales of drinks or food when they provide entertainment, comedy, live music or karaoke

                *Then they blame the KJ, Band or Comedians.

                *The more I thought about this I had to really think about this in the terms of a salesperson

                *Are they your entertainers to keep people there? Or do you think they are your salespeople?

                *Your staff is your sales people

                *Sure the can mention specials and encourage to spend money, but ultimately it is your staff

                *Are they providing proper service? Some venues I must chase down the server

                *Are the suggestive selling?

                *As the manager or the owner, do you observe your staff?

                *If someone is enjoying the entertainment without purchase, you have the right to refuse any service to them

                *I’d love to hear your thoughts and suggestions on how to help venues increase revenue while entertainment is there.